Why Should I Onboard?

Behaviour Engineering to escape Mediocrity.

Embrace a comprehensive digital transformation with Behavior Engineering and data-driven methodologies to elevate your organization. The SW Craftsmanship Dojo® is the initial step towards excellence within the holistic framework of the “Unicorn Ecosystem”.

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What’s In It For Me?

As an Organization

Outstanding Performance

Derived from insights in Accelerate and surpassing the DORA model, our program elevates individual performance by more than 10 times, turning developers into SW Craftspersons. Teams witness extraordinary improvements, shifting from releasing once a season to multiple times a day. With a remarkable time to restore and time for changes of less than one hour, coupled with a change failure rate close to zero.

In the era of the Great Resignation, Dojos act as a counterforce. Dojos are a great way to engage employees and increase their job satisfaction. They provide a structured environment where employees can learn new skills, collaborate with others, and get feedback on their work. This engagement contributes to the retention of top talent and the creation of a positive work environment.

Our continuous remote approach ensures efficient upskilling without disrupting daily workflows. Traditional learning often demands substantial time away, impacting productivity and potentially leading to learning tiredness. With our program, there’s no need for a prolonged, intensive 5-day class in a remote location, sparing companies from associated costs like allowances and travel-costs.

We’ve designed the program’s time commitment to seamlessly integrate into the daily rhythm of your company. This approach allows developers to enhance their skills without compromising productivity or facing the challenges associated with extended physical classes.

Dojos offer a safe and supportive space for experimentation and learning. This environment is essential for fostering continuous improvement and driving innovation. By encouraging a mindset of exploration, risk-taking, and shared learning, Dojos become incubators for creative solutions, contributing to the organization’s capacity for sustained innovation.

Effective communication is foundational, and our Dojos are designed to break down silos, promoting cross-functional collaboration. This involves disrupting traditional structures, establishing unified channels, fostering a product mindset, and implementing Team Topology, with a focus on stream alignment teams. The ultimate goal is to achieve real DevOps teams through seamless collaboration, transforming it into a strategic initiative that enables swift adaptation and cultivates a culture of success.

Dojos actively promote collaboration and knowledge sharing among developers, cultivating a culture of teamwork and shared responsibility. This not only enhances individual efficiency but also significantly boosts overall employee satisfaction. By building a self-sustaining community that values collective success, Dojos contribute to a positive and fulfilling work environment.

Dojos go beyond traditional learning styles, boasting an impressive retention rate of over 90%, in stark contrast to the typical ~10%. This achievement is anchored in the neuroscience-backed Pyramid of Learning, ensuring that acquired knowledge is not only absorbed but also retained over the long term with continuous practice. The methodology leverages insights from the latest neuroscience research, aligning with how the brain best processes and retains information.

As a Developer

Improve Your Coding Skills

We provide a structured environment where you can learn, practice, and enhance your coding skills under the guidance of experienced mentors and coaches. You’ll not only learn new techniques and improve your problem-solving skills but safely embrace modern SW Craftsmanship best practices, contributing to a culture of continuous learning and mastery. Say stop to the stress and the fear of deployment.

Dojos are a lot of fun! They offer a dynamic environment where you can meet new people, learn exciting things, and challenge yourself. This fun atmosphere creates a positive and engaging learning environment, making the entire experience both productive and enjoyable.

Build confidence in your abilities as a developer taking part in the dojo. As you practice your skills and receive feedback from others, you’ll start to feel more confident in your ability to solve problems and write high-quality code. This increased confidence promotes a culture of self-improvement and innovation.

A dojo class is a vibrant space to meet and learn from diverse developers. This collaborative environment allows you to share your knowledge and experiences while gaining insights and perspectives from others. This exchange of knowledge fosters a culture of continuous improvement and lifelong learning.

Participating in Dojos is an excellent way to engage with the software craftsmanship community. Here, you’ll have the opportunity to learn from and collaborate with passionate developers dedicated to refining their craft. This collaborative spirit strengthens the community and promotes the sharing of best practices.

Being involved in a dojo provides an invaluable opportunity to receive constructive feedback on your code from experienced developers. This feedback not only helps you identify areas for improvement but also exposes you to new techniques and approaches, contributing to ongoing learning and the adoption of best practices.

Practicing each week can help you to break out of your comfort zone and explore new horizons. Exposure to different techniques, programming languages, and innovative approaches in software development expands your perspectives and encourages the adoption of fresh ideas.

“The most important characteristic of high-performing teams is that they are never satisfied: they always strive to get better. High performers make improvement part of everybody’s daily work.”

Nicole Forsgren, PhD Jez Humble, and Gene Kim - Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations

What Sets Us Apart

We Are Standing On The Shoulders Of Giants

Rather than creating a novel learning approach, we’ve harnessed proven practices fortified by extensive research in neuroscience, and behavioral psychology. These techniques, akin to coaching methods employed by Olympic teams to foster excellence beyond conventional stereotypes, shape our program, ensuring a transformative and high-impact learning experience.

Focusing on habits

Unlike traditional training where information retention typically drops by less than 10% after 30 days, our approach is different. Through daily homework, we not only foster the reliable formation of new habits and reduce the cognitive load required for application but also advance from temporary rewiring of the brain to permanent. This results in a more sustainable learning, significantly outperforming the conventional training models.

Gamification And Quick Gratification

Revolutionizing the learning experience, our gamification techniques introduce short feedback loops. This not only facilitates cost-effective corrections but also provides an endorphin boost to students, making the journey engaging, rewarding, and uniquely effective. Step into a world where learning is not just a process but an exhilarating role-play experience, setting us apart in the realm of education.

Judo Belt System

We’ve structured our course into a comprehensive belt system, like in Judo, meticulously designed to gauge students’ mastery levels. With each belt typically earned in just 3 months, this not only offers a tangible measure of progress but also keeps students consistently motivated to excel in the subsequent challenges. It’s a dynamic advancement process that fuels motivation.

Experts Lead The Way

Experience the guidance of our seasoned coaches through engaging 2-hour remote classes each week. We prioritize continuous improvement by adapting the curriculum based on valuable student feedback. Moreover, our offering extends beyond regular classes, featuring on-demand 1:1 and group coaching sessions. Recognizing diverse experiences, we are committed to ensuring that no one is left behind on their journey to mastery.

Pragmatic Approach

Experience our approach where we introduce concepts through concise, bite-sized, laser-cut exercises, enabling active learning by doing. These exercises not only foster neuroplasticity but are also tailored to the students’ mastery level, offering a personalized training journey that aligns seamlessly with their evolving skills.

Opportunity To Learn More

Ready to dive deeper? We’ve got you covered! Explore beyond our curriculum with recommendations tailored to your learning archetype. Whether you prefer books, tutorials, podcasts, videos, or more, our extensive library boasts 600+ items — and it’s continuously expanding. With a diverse range of offerings, there’s something for everyone, ensuring a personalized learning journey that resonates with your unique preferences.

A black belt is a white belt who refused to give up


The SW Craftsmanship Dojo employs a meticulously designed belt system, akin to martial arts, to guide participants through a journey of continuous skill enhancement and mastery in modern software development.

The Dojo’s belt system isn’t just a progression of technical skills but a transformative journey, instilling not only coding proficiency but also essential soft skills like collaboration, communication, and a mindset of continuous improvement. Completing the Red White Belt and Red Belt levels signifies not only technical excellence but the ability to guide and coach others on their journey to software craftsmanship mastery. This comprehensive belt system provides a structured, yet flexible, framework for individuals and teams to continuously elevate their software development capabilities in an ever-evolving landscape.

From White to Green Belt: Unveiling the Foundations of High-Performing Organizations 🥈

Core Module - Starting with the White Belt, participants establish the foundational principles of software craftsmanship, including Test-Driven Development (TDD), unit testing, and clean code practices. Progressing through the Yellow, Orange, and Green Belts, participants delve deeper into advanced topics such as Backlog Management, User Acceptance Testing (UAT), and containerization.

The curriculum emphasizes not just technical skills but also holistic aspects like effective communication, code ownership, and team dynamics. Each belt level builds on the previous, creating a comprehensive learning trajectory.

From Blue to Black Belt: Achieving the Pinnacle of Elite-Performing Organizations 🥇

Advanced Module - The Blue Belt marks a significant advancement, introducing participants to the DevOps model, emerging architectures, and advanced testing practices. This level is pivotal in understanding the holistic flow of software development and transitioning from legacy to modern cloud-native architectures

The pinnacle of mastery is represented by the Brown and Black Belts. The Brown Belt signifies expertise in modern cloud architecture, release strategies, and cloud infrastructure, while the Black Belt embodies the highest level of mastery. Black Belt holders are equipped with a profound understanding of advanced testing, product management techniques like Domain-Driven Design (DDD) and Event Storming, and the intricacies of modern cloud infrastructure.

Let’s work together

to make your organization elite! We will get in touch with a proposal.